Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.
Williams Jr, R., & Omar, M. (2011, January). "Brand Soul"– The Renaming Principles of a Service Organization. Paper presented at 6th International Business and Social Science Research Conference, London
This paper investigates the process of renaming, and the impact that changing a service organizations‟ name has on its ability to profitably compete. It analyzes the role of t...
Omar, M., Tjandra, N. C. & Abdurrahman, L. A. R. Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013, Cardiff, UK
In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (Internationa...
To develop an academically robust and unique consumer insight tool.
Innovate KTP no. 009884
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Omar, M. Abrandcadabra - successful brands magically transforming our world. Paper presented at The magic in marketing - Academy of Marketing Annual Conference, University of LImerick, Ireland
It is well documented that marketing can do magical things for brands (Hall, 2014). It surges market share, swells shareholder profit, escalates brand value scores, increases ...
Hamann, D., Williams, J. & Omar, M. Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. Paper presented at Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, Robert Gordon University, Aberdeen, Scotland
In a globally competitive business environment the value of a strong brand in the consumer high-technology marketplace is well documented, as is a progressively satiated mark...
opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing, Coventry University,
Williams Jr, R., Osei, C. & Omar, M. A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton
Zhang, C., Omar, M., & Tjandra, N. C. (2016). An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. doi:10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...
Tjandra, N. C., Omar, M., & Ensor, J. (2014). Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, (858-874). doi:10.1108/IJoEM-11-2012-0146. ISSN 1746-8809
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), (753-763). doi:10.1016/j.jretconser.2014.06.001. ISSN 0969-6989
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...
Williams, H. A., Williams, J. & Omar, M. (2013). Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism. Transnational Marketing Journal. 2(1), 21-37. ISSN 2041-4684
This paper examines infrastructure considerations and the significance of cocreation
within the Transnational Culinary Gastronomic Tourism Industry.
Gastronomic Tourists crave...
Williams, H. A., Williams, R. L. & Omar, M. (2013). Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing. 4(1), 1-18. doi:10.1504/IJLTM.2014.059257. ISSN 1757-5567
Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even loc...
Williams, J. & Omar, M. (2013). How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education. 24(1), 1-10. doi:10.1080/08841241.2014.920567. ISSN 0884-1241
No abstract available.
Special issue focussing onBranding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image
Williams, J. & Omar, M. (2013). Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education. 24(2), 222-242. doi:10.1080/08841241.2014.973471. ISSN 0884-1241
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategi...
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
The advancesin communicationa nd computert echnology and the availability
of the Internet have made it possibl...