Research explorer tool

59 results

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.

FDI in Botswana: Beacon in the Dark: A Review of Literature

Conference Proceeding
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017)
FDI in Botswana: Beacon in the Dark: A Review of Literature. In British Academy of Management Conference 2017-Proceedings
No abstract available.

Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game

Presentation / Conference
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April)
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy
No abstract available.

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...

Advanced and emerging economies Generation Ys' perception towards country-of-origin.

Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. ...

Abrandcadabra - successful brands magically transforming our world.

Presentation / Conference
Omar, M. (2015, July)
Abrandcadabra - successful brands magically transforming our world. Paper presented at The magic in marketing - Academy of Marketing Annual Conference, University of LImerick, Ireland
It is well documented that marketing can do magical things for brands (Hall, 2014). It surges market share, swells shareholder profit, escalates brand value scores, increases ...

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters

Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015)
Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Technological Integration for Competitive Advantage in Retail Settings, 239-268. IGI Global. doi:10.4018/978-1-4666-8297-9.ch011
The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovati...

An investigative analysis of the factors influencing degree of involvement in a foreign market.

Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.

Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...

The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup

Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014)
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:
Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development i...
18 results

The key drivers of foreign direct investment in emerging markets: evidence from Nigeria's service sector

2016 - date
Francis Achi | Director of Studies: Dr Collins Osei | Second Supervisor: Dr John Thomson

Foreign direct investment and determinants: A case of Zimbabwe

2015 - 2019
Mavis Gutu | Director of Studies: Dr Collins Osei | Second Supervisor: Dr Constantia Anastasiadou

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

2015 - 2020
Mr Alessandro Feri | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

Evaluation of factors influencing the success of forced coopetition in IT multi-sourcing projects

2014 - 2017
Stefan Buttschardt | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

Critical investigation of the mobile information technology expert’s perspective on the impact of mobile application development within the German financial market and service industry

2013 - 2017
Klaus Hahn | Director of Studies: Dr Constantia Anastasiadou | Second Supervisor: Dr Maktoba Omar Saad

The informational prerequisites of pricing decisions: Determinants and implications of pricing information acquisition in SMEs

2010 - 2015
Lars Achterberg | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Dr John Thomson

On the road to brand leadership: co-creating with independent financial advisers

2009 - 2013
Dr Nathalia Tjandra | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

Towards an understanding of management impact in post-92 universities

2009 - 2016
Iain Mcintosh | Director of Studies: Dr Janice McMillan | Second Supervisor: Prof Paul Barron

Process definition for innovation in trade fairs

2009 - 2013
Michael Pollmann | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Prof Robert Raeside

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