Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication
Conference Proceeding
Lu, X., & Rahman, M. (2020)
Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication. In 2018 Global Marketing Conference at Tokyo Proceedings. , (282-286). https://doi.org/10.15444/GMC2018.03.03.01
Using the framework of social support, we aim to examine factors influencing social Word-of-Mouth (WOM) adoption. The proposed research model will be tested among customers wh...
Social media conflicts during the financial crisis: Managerial implications for retail banks
Journal Article
Dineva, D., Lu, X., & Breitsohl, J. (2019)
Social media conflicts during the financial crisis: Managerial implications for retail banks. Strategic Change, 28(5), 381-386. https://doi.org/10.1002/jsc.2292
Social media can be used proactively to disseminate accurate corporate information and address undesirable consumer behaviors online in order to help counteract negativity in ...
Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com
Presentation / Conference
Lu, X., & Ensor, J. (2017, September)
Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania
No abstract available.
The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China
Journal Article
Lu, X., Liu, H. W., & Rahman, M. (2017)
The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China. Strategic Change, 26(3), 251-260. https://doi.org/10.1002/jsc.2126
Corporate social responsibility (CSR) initiatives have differential impact on developing customer loyalty in the context of two leading international sportswear companies oper...
How customers ‘learn’ to work for retailers
Journal Article
Cassidy (aka Harris), K., Harris, K., Baron, S., & Lu, X. (2015)
How customers ‘learn’ to work for retailers. Journal of Marketing Management, 31(17-18), 1747-1772. https://doi.org/10.1080/0267257x.2015.1020329
The purpose of this paper is to investigate how learning style affects the performance of the ‘working’ customer in one self-service context – retail Self Check-Out Tills (SCO...
Building customer loyalty in online retailing: The role of relationship quality
Journal Article
Rafiq, M., Fulford, H., & Lu, X. (2013)
Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management, 29(3-4), 494-517. https://doi.org/10.1080/0267257x.2012.737356
This paper examines the challenge of building customer loyalty in the e-tailing environment. It examines the role of relationship quality (RQ) in the formation of customer loy...
Measuring Internet retail service quality using E-S-QUAL
Journal Article
Rafiq, M., Lu, X., & Fulford, H. (2012)
Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management, 28(9-10), 1159-1173. https://doi.org/10.1080/0267257x.2011.621441
Despite its acknowledged importance, there are few rigorous empirical studies examining Internet retail service quality. An exception is the development of the E-S-QUAL scale ...