A futurist’s view on the future of events
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011)
A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events. , (507-525). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch32
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
An introduction to the future
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014)
An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (3-9). Abingdon, Oxon: Taylor & Francis
No abstract available.
Visitor management for festivals and events
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004)
Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (65-79). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...
Events management education
Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge
Abstract not available.
Festivals and events, government and spatial governance
Book Chapter
Robertson, M., & Wardrop, K. (2011)
Festivals and events, government and spatial governance. In J. S. Page, & J. Connell (Eds.), The Routledge Handbook of Events. , (489-506). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch31
This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of...
Cognitive map(s) of event and festival futures
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014)
Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals. , (271-314). Oxon, UK: Taylor & Francis
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Edinburgh's Winter Festival.
Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.
Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites
Book Chapter
Smith, M., Carnegie, E., & Robertson, M. (2006)
Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites. , (110-124). Amsterdam: London: Elsevier Butterworth-Heinemann. https://doi.org/10.4324/9780080461755
The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implica...
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
Introduction to arts, culture and leisure
Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.