International Festival & Event Management BA (Hons)

Learn how to plan, design, market and develop events.


Our International Festival & Event Management course has a 94% overall student satisfaction score (National Student Survey, 2023).

You'll learn how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities. With options of a 24-week work placement and study abroad, this course offers excellent preparation for your career in festivals and events management.

The programme has a number of compulsory and optional modules that feature throughout the duration of the course: these include options in marketing, entrepreneurship, tourism, hospitality, and gastronomy.


Fireworks over Edinburgh Castle at the Edinburgh Military Tattoo

Mode of Study:



4 years

Start date:


UCAS code:




Study Abroad:


Course details

Your first year will give you an introduction to key themes and concepts relevant to the operational aspects of event management, in a broader context of related industries. You will also learn mainstream business skills to help develop your knowledge of how businesses work.

In year two you will learn about event design, and are assessed in a practical module. Other topics include sports events, and the management of venues and other facilities, which helps build on your foundation from year one. 

The first half of year three sees you put events in their broader political context, as well as focusing on conferences and corporate events. The second half of year three has an industry focus, when you will either complete a 24-week work placement, or a consultancy based Live Project.

Your final year is focused on your dissertation, a large-scale piece of independent academic research. Other modules focus on event sustainability, and strategic management.

Lead Academics

Dr David Jarman came to Edinburgh to study his undergraduate degree, a period during which he combined study with summers spent working at the Edinburgh festivals. Through the early years of the century David built up his festival experience, completed an MSc, and travelled. This provided a great platform on which to develop his academic teaching and research career with Edinburgh Napier, from 2007 on.

Dr Gary Kerr is a Lecturer in Festival and Event Management in the Business School at Edinburgh Napier University, where he lectures students on International Festival & Event Management degree programmes. Gary has a PhD in Biological Sciences from the University of Warwick and is completing his second PhD at the University of Salford on the social, political and cultural dimensions of science festivals in the UK. As part of his research, he has interviewed over 30 UK science festival directors. He has worked in numerous roles with various festivals including Staff Manager, Event Manager, Venue Manager, Production Coordinator, Creative Producer, and Creative Director. He was Stage Manager for the Olympics & Paralympics Homecoming Parade (2016).

Internationally, Gary has held the role of Quality Controller of the Innovator Festival (UAE) and Local Content Manager and Producer of the world-leading Abu Dhabi Science Festival. In these roles Gary consistently provided his clients with ongoing feedback on the quality of the festival's content and ensured consistency in the delivery of a high quality festival. Gary teaches at up to 20 universities across the UAE each year and is a Visiting Professorial Teaching Felow at The University of Warwick

Prof Jane Ali-Knight is a Professor in Festival and Event Management and a Visiting Research Professor at Curtin University, Perth. She is currently leading and developing the festival and event subject group as well as lecturing at Universities internationally and facilitating training and development in the field. Her core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. She is currently a board member of BAFA (British Arts and Festivals Association), Without Walls, Vice Chair of Women in Tourism and is a Fellow of the HEA and Royal Society of the Arts.

Dr Martin Robertson's career in academia followed his professional development and managerial experiences within the areas of conference organisation, tourism, travel and economic development (private and public sector). He has maintained his contact with the industry environment through Business Events and Conference Management and through Art Festival logistics and also through event resilience and leadership research. This drives his continued desire for a learning, and teaching experience - alongside subject related research, that is professionally and socially useful. 

Martin’s concern for teaching and learning application and excellence has been successfully applied in his roles over the last 20 years as an academic. Most of those years have been spent in leading roles for degree programmes, both as a faculty wide Director (3 years) and for 15 years as Programme Leader (PL). Currently he is the PL for MSc Business Event Management, and an Associate Professor.

Dr Louise Todd is a Lecturer and an Associate Professor. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.

Louise has experience in designing and delivering research dissemination and public engagement events and activities on a national and international basis. In August 2017, she was invited to present key aspects of her research into the Edinburgh Festival Fringe and its stakeholders as a public performance during the Fringe. She has also been involved in the design and development of Knowledge Exchange and CPD activities, including an externally funded Executive Programme she co-delivered in Singapore to members of the Tourism industry. The content of this was informed by her co-authored published research. 

  • calendar

    How you’ll be taught

    Lectures, workshops, seminars, and industry-based learning placements. Online resources include lecture slides, reading suggestions, podcasts, wikis, videos and more.
  • note and pen


    Essays, reports, presentations, projects, portfolios, exams, multiple choice tests, practical events, industry/client pitches, wikis, group assessments and more.
  • briefcase

    Work placement

    You're in the right place if you want real life, hands-on experience. Our strong links to industry allow us to offer an optional 24 week work placement available across all three of the subject areas: hospitality, tourism and festival & events.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

  • study abroad

    Study abroad

    You'll have the opportunity to study abroad, with options in Europe, North America and Australia.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

  • Introduction to International Hospitality, Tourism and Events
  • Intercultural and Organisational Management
  • The Business of Festivals & Events
  • Accounting for Business
  • 2 Options

Year 2

  • Festival & Event Design and Delivery
  • Sports Event Tourism
  • Event Management
  • Facilities Planning for Hospitality, Tourism and Events
  • 2 Options

Year 3

  • Planning and Public Policy for Festival & Events
  • The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
  • 24-week work placement or Live Project
  • 1 Option

Year 4

  • Festival & Event Impacts and Sustainability
  • International Festival & Event Environments
  • 2 Options
  • Dissertation


Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for International Festival and Event Management?

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can you go straight into second year of university?

Advanced entry into Year 2 or Year 3 of this course is possible for students with suitable qualifications. See the individual year tabs for more information.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the undergraduate admissions team by submitting an enquiry form above.

Minimum Year 1

SQA Higher

  • Standard Entry Requirement:BBBC
  • Minimum Offer Entry Requirement:BCCC

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level

  • CCC

Irish Leaving Certificate

  • H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

  • Minimum grades MMM (Merit, Merit, Merit).

BTEC (QCF) National Diploma Level 3

  • Minimum grades D*D

BTEC (QCF) National Diploma Level 3 plus A Level

  • Minimum grades MM (Merit, Merit).
  • A Level grade B

T level

  • Pass, with grade C or above in the core component

International Baccalaureate Diploma

  • Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. 

Scottish HNC

  • Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Minimum Year 2


  • Pass HNC in Events, Events Management or Music Business with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher

  • BBC

A Level

  • BBB

Minimum Year 3


  • Pass HND in Events, Events Management or Music Business with grade B at SCQF Level 8 in the graded unit(s).

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2023/24 2024/25
Scotland £1,820 £1,820
England, Wales, Northern Ireland, and Republic of Ireland £9,250 £9,250
Overseas and EU £15,160 £16,680
Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Traditional dancers performing in front of Edinburgh Castle at the Edinburgh Military Tattoo

What can you do with an International Festival & Events Management Degree?

By studying international festival & events management at Edinburgh Napier University, you will become an expert at planning, delivering and evaluating events of all kinds. You will gain strong organisational skills whilst developing your cross functional knowledge in business, marketing and budget management. You will learn about the operational requirements within the international events sector, along with how different cultures, environments and infrastructure feed into event planning and development across the tourism, events and hospitality industry. On completion of your degree, you will be an effective communicator, with excellent problem solving and time management abilities, which may lead you to pursue a career in events and conference management, exhibition management or as an event team leader. As a graduate you may also go on to work at internationally renowned events such as the Commonwealth Games, Rugby World Cup, The Edinburgh Military Tattoo and the Edinburgh Festival Fringe.

What does an International Events Manager do?

An International Events Manager is responsible for planning, organizing, and executing events on a global scale. Their primary focus is to coordinate events that involve participants, attendees, and stakeholders from different countries. In this role, you will have excellent leadership and organisational skills, with the ability to work in a fast-paced environment.

The role involves a wide range of tasks and responsibilities, including but not limited to:

· Event Planning

· Budget Management

· Marketing and promotion

· Stakeholder engagement

· Risk management

· Site co-ordination

· Post event evaluation



Student smiling as she walks through a decorated festival street