BA (Hons) Marketing with Digital Media

Undergraduate, Full-Time

Explore the development of new technologies and how they are transforming marketing. With work placement and study abroad options, you'll be well-prepared for employment.

  • Napier code:


  • UCAS code:


  • Course type:


  • Duration:

    4 years

  • Award:

    BA (Hons)

  • Location:

    Craiglockhart campus

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Course introduction

Effective marketing and good management are at the heart of every successful company. 

This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills.

Digital technology is transforming the world, creating a demand for marketers with sophisticated digital media and IT skills. Examine how digital technology can be used by commercial and not-for-profit sectors and prepare for a career in this developing area.


This Joint Honours course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics as well as the knowledge of cutting edge developments in the digital media and marketing industries.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

You’ll benefit from our strong links within the global marketing and advertising industries, as well as guest speakers. We also have good links with industry bodies which adds further credibility to the course.

This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

What you study

Below is an indication of the modules you could study. These will be supplemented with choices from a course-specific option pool.

Year 1

  • Producing Digital
  • Being Digital
  • Marketing 1
  • Dynamics of Branding
  • Accounting for Business
  • One option 

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Practical Interaction Design or Digital Video Development
  • 2D Computer Animation or Web Development for Information Management
  • Online Marketing
  • One option 

Year 3

  • Brand Management
  • International Marketing
  • Motion Graphics or Digital Storytelling
  • Live Project and one option, or 24-week supervised work experience

Year 4

  • Leadership in a Changing Environment
  • Marketing Management in Practice
  • Advanced 3D Design or User Experience
  • Direct and Digital Marketing or Retail Marketing
  • Dissertation

Work placement

An optional 24-week supervised work experience is available in trimester two of your third year.

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge preparing you for work in the following areas:

  • web and e-marketing
  • marketing management
  • brand management
  • advertising
  • market research
  • public relations

Minimum year 1

SQA Higher

Typical Entry Requirement


National 5 grade C in Maths and English.

Adjusted Offer Entry Requirement


National 5 grade C in Maths and English.

You may be given an adjusted offer of entry if you meet specific widening participation criteria as outlined in our contextual admissions policy. Click here for further information about our entry requirements and admissions policies. 

A Level


GCSE grade C/4 in Maths and English.

Irish Leaving Certificate

Pre-2017 Grading System:

B1, B3, B3, B3 at Higher Level and grade C2 in Ordinary Level Maths and English.

New Grading System:

H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level Maths and English.

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit) in a related subject. 

GCSE grade C/4 in Maths and English.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

Grade 4 in SL Maths and English.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.  

Grade 6 in Maths and English.

Minimum year 2


Pass HNC Marketing, Business or Advertising and PR with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher



A Level


Minimum year 3


Pass HND Marketing, Business or Advertising and PR with grades B at SCQF Level 8 in the graded unit.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We're committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.

Tuition fees
Students from 2017/18 2018/19
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland £9,000 £9,250
Overseas £11,950 £12,350

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships

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