Marketing With Digital Media BA (Hons)



Get the latest marketing thinking and hands-on digital media skills.
Overview

100% of our BA (Hons) Marketing with Digital Media graduates were in work or full-time study within 6 months in 2019.

Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing. 

Our course keeps things contemporary by giving you access to people who currently work in the industry, but also backing this up with the theory that will help you to thrive. With work placements and the option to study abroad you'll be well networked and work-ready when you graduate!

This course provides modules that give you real-world experience and the option to undertake a work placement.

We are a top 10 UK modern university for Business, Management and Marketing (Sunday Times Good University Guide 2022).

Photo of Edinburgh Napier University students smiling and chatting in the library

Mode of Study:

Full-time

Duration:

4 years

Start date:

Sep

UCAS code:

N5P3

Placement:

Yes

Study Abroad:

Yes

Course details

This Joint Honours degree will equip you with the business, creative and technical skills you need for a career in the exciting, diverse sector of digital media and marketing. You'll gain a comprehensive understanding of marketing theory as well as in-depth knowledge and practical skills in digital media and technologies.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Programme Leader - Dr Jamie Thompson 
Deputy Programme Leader - Dr Jackie Cameron 

  • calendar How you’ll be taught This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
  • briefcase Work placement

    Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.
  • study abroad Study abroad

    You can also study abroad through Erasmus and ISEP programmes.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

  • Being Digital
  • Academic Skills for Business Management
  • Marketing 1
  • Introduction to Human Computer Interaction
  • Accounting for Business
  • 1 Option Module
 

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Practical Interaction Design 
  • Social Media Marketing
  • Web Development for Information Management
  • 1 Option Module

Year 3

  • Brand Management
  • International Marketing
  • Digital Storytelling
  • Live Project and 1 Option Module OR 24-week supervised work placement (Work Based Learning) 

Year 4

  • Digital Marketing Analytics
  • User Experience
  • Marketing Management in Practice
  • Dissertation
  • 1 Option Module

ACCREDITED BY

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 1

SQA Higher

Standard Entry Requirement

BBBC

National 5 grade C in English.

National 5 Maths, Lifeskills Maths OR Applications of Maths recommended.

Minimum Offer Entry Requirement

BCCC

National 5 grade C in English.

National 5 Maths, Lifeskills Maths OR Applications of Maths recommended.

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level

CCC

GCSE grade C/4 in English.

GCSE Maths recommended.

Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level English. OL Maths recommended.

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

GCSE grade C/4 in English.

GCSE Maths recommended.

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade B or

DM (Distinction, Merit)

A Level grade C

GCSE grade C/4 in English.

GCSE Maths recommended.

T level

Pass, with grade C or above in the core component.

GCSE grade C/4 in English.

GCSE Maths recommended

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

Grade 4 in SL English.

SL Maths recommended.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.

Grade 6 in English.

Maths recommended.

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Year 1 entry only
Year 1 entry only

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.


International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult, Mental Health, Child, Learning Disabilities)
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2023/24 2024/25
Scotland £1,820 £tba
England, Wales, Northern Ireland, and Republic of Ireland £9,250 £tba
Overseas and EU £15,160 tba
Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Careers
Photo of students meeting businessmen at industry event

This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge. Possible roles include: 

  • Marketing Executive
  • Social Media Officer
  • Web and Content Editor
  • Digital Marketing Executive
  • Digital Marketing Coordinator
  • Digital Marketing Analyst
Photo of students meeting businessmen at industry event