BA (Hons) Marketing with Digital Media

Undergraduate, Full-time

Marketing with Digital Media BA (Hons)



We work with our colleagues in The School of Computing to provide a cross campus degree programme that will help you kick start your career

Overview

Trends, tastes and technology are always changing and marketing has to adapt to keep up.

Our course keeps things contemporary by giving you access to people who currently work in the industry but also backing this up with the theory that will help you to thrive. You will gain both the business and creative skills you need for a career in this exciting, diverse and rewarding sector.

With work placements and the option to study abroad you will be well networked and work-ready when you graduate.

Photo of Edinburgh Napier University students in library

Mode of Study:

Full-time

Duration:

4 years

Start date:

Sep

UCAS code:

N5P3

Placement:

Yes

Study Abroad:

Yes


About you
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Course details

This Joint Honours course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics as well as the knowledge of up to date developments in the digital media and marketing industries.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

  • calendar How you’ll be taught This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
  • briefcase Work placement

    Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

  • study abroad Study abroad

    You can also study abroad through Erasmus and ISEP programmes.

Popular modules

Year 1

  • Producing Digital
  • Being Digital
  • Marketing
  • Dynamics of Branding
  • Accounting for Business

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Online Marketing
  • Practical Interaction Design or Digital Video
  • 2D Computer Animation or Web Development for Information Management

Year 3

  • Brand Management
  • International Marketing
  • Motion Graphics or Digital Storytelling
  • Live Project and one option or 24-week supervised work experience

Year 4

  • Leadership in a Changing Environment
  • Creative Computing or User Experience
  • Marketing Management in Practice
  • Dissertation

ACCREDITED BY

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 1

SQA Higher

Typical Entry Requirement

BBBC

National 5 grade C in Maths and English.

Adjusted Offer Entry Requirement

BCCC

National 5 grade C in Maths and English.

You may be given an adjusted offer of entry if you meet specific widening participation criteria as outlined in our contextual admissions policy. Click here for further information about our entry requirements and admissions policies.

A Level

CCC

GCSE grade C/4 in Maths and English.

Irish Leaving Certificate

Pre-2017 Grading System:

B1, B3, B3, B3 at Higher Level and grade C2 in Ordinary Level Maths and English.

New Grading System:

H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level Maths and English.

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit) in a related subject.

GCSE grade C/4 in Maths and English.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

Grade 4 in SL Maths and English.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.

Grade 6 in Maths and English.

Minimum year 2

HNC

Pass HNC Marketing, Business or Advertising and PR with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher

BBC

A Level

BBB

Minimum year 3

HND

Pass HND Marketing, Business or Advertising and PR with grades B at SCQF Level 8 in the graded unit.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.


International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2018/19 2019/20
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland (RUK) £9,000 £9,250
Overseas £12,350 tba
RUK Students starting in 2018/19 will be invoiced the 2018/19 fee for 3 years of their 4 years of study. Students starting in 2019/20 will be invoiced the 2019/20 fee for 3 years of their 4 years of study.


Frequently Asked Questions about Fees
Information of Bursaries and Scholarships

Careers

Photo of students meeting businessmen at industry event

This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge preparing you for work in the following areas:

  • Web and e-marketing
  • Marketing management
  • Brand management
  • Advertising
  • Market research
  • Public relations
Photo of students meeting businessmen at industry event