Marketing With Digital Media BA (Hons)



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Overview

 

Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing. 

Our course keeps things contemporary by giving you access to people who currently work in the industry, but also backing this up with the theory that will help you to thrive. With work placements and the option to study abroad you'll be well networked and work-ready when you graduate!

This course provides modules that give you real-world experience and the option to undertake a work placement.

Edinburgh Napier is #1 Modern University in Scotland (Times' World University Rankings 2025).

 
Photo of Edinburgh Napier University students smiling and chatting in the library

Mode of Study:

Full-time

Duration:

4 years

Start date:

Sep

UCAS code:

N5P3

Placement:

Yes

Study Abroad:

Yes

Course details

This Joint Honours degree will equip you with the business, creative and technical skills you need for a career in the exciting, diverse sector of digital media and marketing. You'll gain a comprehensive understanding of marketing theory as well as in-depth knowledge and practical skills in digital media and technologies.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Programme Leader - Dr Jamie Thompson 
Deputy Programme Leader - Dr Jackie Cameron

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.

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    How you’ll be taught

     This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
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    Work placement

    Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.
  • study abroad

    Study abroad

    You can also study abroad through Erasmus and ISEP programmes.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

  • Being Digital
  • Academic Skills for Business Management
  • Marketing 1
  • Introduction to Human Computer Interaction
  • Accounting for Business
  • 1 Option Module

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Practical Interaction Design 
  • Social Media Marketing
  • Web Development for Information Management
  • 1 Option Module

Year 3

  • Brand Management
  • International Marketing
  • Digital Storytelling
  • Live Project and 1 Option Module OR 24-week supervised work placement (Work Based Learning) 

Year 4

  • Digital Marketing Analytics
  • User Experience
  • Marketing Management in Practice
  • Dissertation
  • 1 Option Module

ACCREDITED BY

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for Marketing with Digital Media?

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications. 

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the undergraduate admissions team by submitting an enquiry form above.

 

Minimum Year 1

SQA Higher

  • Standard Entry Requirement: BBBC
  • Minimum Offer Entry Requirement:BCCC

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level

  • CCC

Irish Leaving Certificate

  • H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

  • Minimum grades MMM (Merit, Merit, Merit).

BTEC (QCF) National Diploma Level 3

  • Minimum grades D*D (Distinction*, Distinction)

BTEC (QCF) National Diploma Level 3 plus A Level

  • Minimum grades MM (Merit, Merit).
  • A Level grade C

T level

  • Pass, with grade C or above in the core component.

International Baccalaureate Diploma

  • Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. 

Scottish HNC

  • HNC's will be considered for year 1 entry where grade C is achieved in the graded unit.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

If you do not currently meet our minimum English language requirements, we offer a number of pre-sessional English language courses which could help you achieve the required level.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2024/25 2025/26
Scotland £1,820 £1,820
England, Wales, Northern Ireland, and Republic of Ireland £9,250 £9,535
Overseas and EU £16,680 £17,520
Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study.
Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links above.
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Careers

Photo of students meeting businessmen at industry event

What can you do with a degree in Marketing with Digital Media?

Marketing is an ever-evolving landscape, one that has changed rapidly with the growth of digital technology. Our degree in Marketing with Digital Media will equip you with the skills to deploy marketing techniques in a digital landscape. The programme is accredited by the Institute of Data & Marketing and The Chartered Institute of Marketing, further recognising the strength of this programme. This Joint Honours degree will equip you with the business, creative, and technical skills you need for a career in the exciting and diverse sector of digital media and marketing. 

This programme offers a cross-disciplinary approach through modules such as Web Development and Digital Storytelling which are taught by colleagues in The School of Computing and modules such as AI Marketing and Social Media Marketing which are taught by colleagues in The Business School. This flexible approach means a higher standard of specialism on each module throughout the programme. Furthermore, there is the opportunity to undertake work placements to develop industry skills and relationships, which are supported by our placements team and study abroad opportunities supported by our global mobility team. These opportunities mean you will be well connected and experienced from the moment you graduate. Optional module choices available throughout your degree also allow you to study the areas that interest you most.

What can you do with a career in Digital Marketing?

With a career in digital marketing, you can create online campaigns, manage social media, analyse data, optimise websites, and drive brand growth for businesses from small start-ups through to international organisations. Through a digital media degree at Edinburgh Napier, you will be particularly well equipped with not only the creative marketing skills and knowledge but also the computer skills to create websites and content that reaches your audience. This combination of skills is increasingly sought by employers. 

What does a Digital Marketing Consultant do?

A Digital Marketing Consultant is a professional that helps businesses optimise their digital marketing efforts to achieve certain goals. They typically focus on specific segments of a marketing strategy, offering their expertise on what tactics to employ to achieve each target. Their main focus is to produce actionable recommendations on how to improve different aspects of a company’s marketing such as increasing brand awareness or improving online sales.

Daily tasks and responsibilities in this role may include:

  • Market research
  • Developing marketing strategies
  • Training and informing on latest digital trends
  • Analysis of advertising campaigns
Photo of students meeting businessmen at industry event