Marketing With Digital Media BA (Hons)

Get the latest marketing thinking and hands-on digital media skills.


100% of our BA (Hons) Marketing with Digital Media graduates were in work or full-time study within 6 months in 2019.

Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing. 

Our course keeps things contemporary by giving you access to people who currently work in the industry, but also backing this up with the theory that will help you to thrive. With work placements and the option to study abroad you'll be well networked and work-ready when you graduate!

This course provides modules that give you real-world experience and the option to undertake a work placement.

We are a top 10 UK modern university for Business, Management and Marketing (Sunday Times Good University Guide 2022).

Photo of Edinburgh Napier University students smiling and chatting in the library

Mode of Study:



4 years

Start date:


UCAS code:




Study Abroad:


Course details

This Joint Honours degree will equip you with the business, creative and technical skills you need for a career in the exciting, diverse sector of digital media and marketing. You'll gain a comprehensive understanding of marketing theory as well as in-depth knowledge and practical skills in digital media and technologies.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Programme Leader - Dr Jamie Thompson 
Deputy Programme Leader - Dr Jackie Cameron 

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    How you’ll be taught

    This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
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    Work placement

    Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

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    Study abroad

    You can also study abroad through Erasmus and ISEP programmes.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

  • Being Digital
  • Academic Skills for Business Management
  • Marketing 1
  • Introduction to Human Computer Interaction
  • Accounting for Business
  • 1 Option Module

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Practical Interaction Design 
  • Social Media Marketing
  • Web Development for Information Management
  • 1 Option Module

Year 3

  • Brand Management
  • International Marketing
  • Digital Storytelling
  • Live Project and 1 Option Module OR 24-week supervised work placement (Work Based Learning) 

Year 4

  • Digital Marketing Analytics
  • User Experience
  • Marketing Management in Practice
  • Dissertation
  • 1 Option Module



Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for Marketing with Digital Media?

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications. 

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the undergraduate admissions team by submitting an enquiry form above.


Minimum Year 1

SQA Higher

  • Standard Entry Requirement: BBBC
  • Minimum Offer Entry Requirement:BCCC

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level

  • CCC

Irish Leaving Certificate

  • H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

  • Minimum grades MMM (Merit, Merit, Merit).

BTEC (QCF) National Diploma Level 3

  • Minimum grades D*D

BTEC (QCF) National Diploma Level 3 plus A Level

  • Minimum grades MM (Merit, Merit).
  • A Level grade B or
  • DM (Distinction, Merit)
  • A Level grade C

T level

  • Pass, with grade C or above in the core component.

International Baccalaureate Diploma

  • Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. 

Scottish HNC

  • HNC's will be considered for year 1 entry where grade C is achieved in the graded unit.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2023/24 2024/25
Scotland £1,820 £1,820
England, Wales, Northern Ireland, and Republic of Ireland £9,250 £9,250
Overseas and EU £15,160 £16,680
Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Photo of students meeting businessmen at industry event

This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge. Possible roles include: 

  • Marketing Executive
  • Social Media Officer
  • Web and Content Editor
  • Digital Marketing Executive
  • Digital Marketing Coordinator
  • Digital Marketing Analyst
Photo of students meeting businessmen at industry event