BA (Hons) Marketing With Digital Media

Undergraduate, Full-time

Marketing With Digital Media BA (Hons)

Get the latest marketing thinking and hands-on digital media skills.


100% of our BA (Hons) Marketing with Digital Media graduates were in work or full-time study within 6 months in 2019.

Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing. 

Our course keeps things contemporary by giving you access to people who currently work in the industry, but also backing this up with the theory that will help you to thrive. With work placements and the option to study abroad you'll be well networked and work-ready when you graduate!

This course provides modules that give you real-world experience and the option to undertake a work placement

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Mode of Study:



4 years

Start date:


UCAS code:




Study Abroad:


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Course details

This Joint Honours degree will equip you with the business, creative and technical skills you need for a career in the exciting, diverse sector of digital media and marketing. You'll gain a comprehensive understanding of marketing theory as well as in-depth knowledge and practical skills in digital media and technologies.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

  • calendar How you’ll be taught This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
  • briefcase Work placement

    Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

  • study abroad Study abroad

    You can also study abroad through Erasmus and ISEP programmes.

Popular modules

Year 1

  • Producing Digital
  • Being Digital
  • Marketing 1
  • Dynamics of Branding
  • Accounting for Business
  • 1 Option

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Online Marketing
  • Practical Interaction Design or Digital Video
  • 2D Computer Animation or Web Development for Information Management
  • 1 Option

Year 3

  • Brand Management
  • International Marketing
  • Motion Graphics or Digital Storytelling
  • Live Project and one option or 24-week supervised work placement 

Year 4

  • Digital Marketing Analytics
  • Visual Effect Storytelling or User Experience
  • Marketing Management in Practice
  • Direct & Digital Marketing or Retail Marketing
  • Dissertation



Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 1

SQA Higher

Standard Entry Requirement


National 5 grade C in English.

National 5 Maths recommended.

Minimum Offer Entry Requirement


National 5 grade C in English.

National 5 Maths recommended.

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level


GCSE grade C/4 in English.

GCSE Maths recommended.

Irish Leaving Certificate

Pre-2017 Grading System:

B1, B3, B3, B3 at Higher Level and grade C2 in Ordinary Level English. OL Maths recommended.

New Grading System:

H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level English. OL Maths recommended.

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

GCSE grade C/4 in English.

GCSE Maths recommended.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

Grade 4 in SL English.

SL Maths recommended.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.

Grade 6 in English.

Maths recommended.

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a B in the graded unit is achieved.

Minimum year 2


Pass HNC in Advertising and PR, Business, Business Marketing and PR, Marketing or Marketing Communication with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher


A Level


Minimum year 3


Pass HND in Advertising and PR, Business, Business Marketing and PR or Marketing with grade B at SCQF Level 8 in the graded unit(s).

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2019/20 2020/21
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland (RUK) £9,250 £9,250
Overseas £12,845 £13,360
Students from England, Wales, and Northern Ireland starting in 2019/20 will be invoiced the 2019/20 fee for 3 years of their 4 years of study.

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships


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This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge. Possible roles include: 

  • Marketing Executive
  • Social Media Officer
  • Web and Content Editor
  • Digital Marketing Executive
  • Digital Marketing Coordinator
  • Digital Marketing Analyst
Photo of students meeting businessmen at industry event