MSc International Festival & Event Management

Postgraduate, Part-time

International Festival & Event Management MSc



Develop practical skills in international festival and event management on our leading course, whilst in the worlds leading festival city

Overview

Edinburgh is the most famous festival city in the world with more than 70 years’ history of arts and cultural festivals. Visitors from all over the globe travel to this tourism-friendly capital city every year to experience its renowned arts and cultural festivals alongside its thriving portfolio of entertainment, business, and sporting events, making it a great place to study international festival and event management.

This Masters degree will equip you with the knowledge you need to successfully plan, coordinate and manage international festivals and events, and to devise policies and strategies for the festival and event industry. It also contributes towards professional accreditation with the Institute of Hospitality.

Group of dancers in town

Mode of Study:

Part-time (available as Full-time)

Duration:

2 years

Start date:

SepJan


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Course details

You’ll develop skills such as formulating policy and planning for the future, as well as developing your softer skills in the likes of time management, project management, and formal presentations.

You’ll also develop business and marketing skills that relate specifically to the design, management and evaluation of large and small-scale events and festivals with an international focus.

Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the contemporary issues and key concepts involved in the international festival and event industry.

With our close connections within Edinburgh’s festivals community, and the large number of tourist ventures and operations in or near the city and further afield, you’ll have plenty of options for part-time work and opportunities for employment after graduation.

If starting in January you may have the opportunity to gain some of your own work experience by gaining employment within the sector during Edinburgh’s summer festivals, for example the Festival Fringe, International Festival, or Jazz and Blues Festival.

Modules

  • Festival and Event Management
  • Business Skills for Tourism, Hospitality and Event Management
  • Experience Design and Management for Tourism, Hospitality and Events
  • Contemporary Issues in Festivals and Events
  • Two options*
  • Research Methods
  • Dissertation

* Optional modules for Sept 2019 (subject to change): International Business Event Management; Managing Heritage Tourism; Managing International Hospitality Organisations; Natural Area Tourism; New Venture Planning; Tourism Concepts and Issues; Tourism, Society and Visual Culture; Case Studies in International Tourism; Destination Marketing; Developing Intercultural Competence in the Workplace

Lead Academics

Dr Jane Ali-Knight is a Professor in Festival and Event Management and a Visiting Research Professor at Curtin University, Perth. She is currently leading and developing the festival and event subject group as well as lecturing at Universities internationally and facilitating training and development in the field. Her core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. She is currently a board member of BAFA (British Arts and Festivals Association), Without Walls, Vice Chair of Women in Tourism and is a Fellow of the HEA and Royal Society of the Arts.

Dr Ivana Rihova, FHEA, is a Lecturer at Edinburgh Napier University. Having held a number of customer-facing roles in the tourism and hospitality industry in Europe and the United States, Ivana gained her MSc in International Tourism Management at Edinburgh Napier University in 2008. Her PhD, completed in January 2014 (John Kent Institute in Tourism, Bournemouth University), explored the notion of customer-to-customer value co-creation at festivals. Approached from the perspective of the Customer-Dominant logic in marketing, the research incorporated concepts from service marketing research and practice theory to unpack the processes at work when festival customers co-create value with each other.

Dr Martin Robertson's career in academia followed his professional development and managerial experiences within the areas of conference organisation, tourism, travel and economic development (private and public sector). He has maintained his contact with the industry environment through Business Events and Conference Management and through Art Festival logistics and also through event resilience and leadership research. This drives his continued desire for a learning, and teaching experience - alongside subject related research, that is professionally and socially useful. 

Martin’s concern for teaching and learning application and excellence has been successfully applied in his roles over the last 20 years as an academic. Most of those years have been spent in leading roles for degree programmes, both as a faculty wide Director (3 years) and for 15 years as Programme leader (PL). Currently he is PL for MSc Business Event Management.

Dr Louise Todd is a Lecturer and Programme Leader for the MSc International Festival and Event Management. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.

Louise has experience in designing and delivering research dissemination and public engagement events and activities on a national and international basis. In August 2017, she was invited to present key aspects of her research into the Edinburgh Festival Fringe and its stakeholders as a public performance during the Fringe. She has also been involved in the design and development of Knowledge Exchange and CPD activities, including an externally funded Executive Programme she co-delivered in Singapore to members of the Tourism industry. The content of this was informed by her co-authored published research. 


  • calendar How you’ll be taught This is a part-time course runs across two years. You can choose to start in either January or September.

    You’ll learn by a variety of teaching methods including lectures, guest lectures, site visits, case studies, tutorials and independent study.

  • note and pen Assessments

    The assessments on this course include individual coursework such as:

    • written reports
    • essays
    • portfolios
    • exams
    • oral presentations
    • business plans
    • design pitches

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2020/21 2021/22
Stage 1 £3,270 £3,408
Stage 2 £4,010 £4,164
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Home EU - Total Fee £7,280 £7,572
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Stage 1 £6,330 tba
Stage 2 £7,732 tba
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Overseas - Total Fee £14,062 tba
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Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships



Careers

  • Festival and Event management
  • Arts and cultural management
  • Performance and theatre production
  • Event design and programming
  • Festival logistics coordinator
  • Music festival director
  • Event marketing and sponsorship management
  • Conference and corporate events management
  • Charity fundraising and event management