Nathalia is an Associate Professor at Edinburgh Napier University. She is the sub-lead of the Marketing subject area and the School Academic Lead International in the Business School. She leads over 20 Marketing academics in the Marketing subject area who are responsible for teaching, research and commercial activities in the UK and overseas. She develops and manages the The Business School's international partnerships since 2018.
Nathalia is very passionate about teaching and learning in the higher education. She is a Senior Fellow of the Higher Education Academy (SFHEA). She is leading and involved in the development of the Marketing curriculum in the Business School for the UK, overseas and online deliveries. She is currently teaching Brand Management subject at the undergraduate and postgraduate levels in the UK, overseas and online.
She is an active researcher. Her areas of expertise are branding, business-to-business marketing, marketing ethics and international marketing. She has been publishing in international peer-reviewed journals and presenting at international conferences. She has won a number of research awards including Academy of Marketing Best Paper in Marketing Ethics track (2015), Best Paper in Events and Sports Marketing track (2015) and Best Paper in Brand, Identity and Corporate Reputation track (2014). She has gained both internal and external funding to conduct international research in the UK, Hong Kong, Indonesia and Sri Lanka.