BA (Hons) International Festival & Event Management with Marketing

Undergraduate, Full-Time

Gain the vital knowledge and practical skills to develop a career in event management and marketing in one of the world’s most famous festival cities.

  • Napier code:

    34318BH

  • UCAS code:

    NN85

  • Course type:

    Full-Time

  • Duration:

    4 years

  • Award:

    BA (Hons)

  • Location:

    Craiglockhart campus

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Course introduction

Home to spectacular festivals and major events such as the International Festival, Fringe and Edinburgh’s Hogmanay, Edinburgh attracts travellers and tourists from around the world all year round, making it a great place to study international festival & event  management with marketing.

You'll learn how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities. You'll also gain the essential skills required to establish a career in marketing management.

With options of a 24-week work placement and study abroad, this course offers excellent preparation for your career in festival and events management. 



festival

Similar to our BA (Hons) International Festival & Event Management, this route allows you to specialise in Marketing Management.

The course combines a sound knowledge of the dynamic field of international festival and event management with marketing to add value to your career prospects.

The festival and events industry needs managers with a good knowledge of marketing theory and practice, so choosing this specialist route can give you a major advantage in a competitive employment market.

You’ll benefit from studying in the heart of a city rich in culture and creative industries. Events, tourism and hospitality businesses flourish here so you’ll have plenty of opportunities to gain industry experience and make contacts via an optional work placement or live project and part-time work.

You’ll also have the opportunity to study abroad through our international exchange links and you may study a European language, which will prepare you for working in an international environment.

You'll develop practical event management skills as well as a broad range of management techniques that can be applied to other industries. You'll gain transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.

This course is studied full-time over four years. You'll learn by a variety of teaching methods including lectures, tutorials and independent study. There is a work placement option in Year 3.

We offer tuition that is supported by highly experienced teaching staff and strong industry links.

This course contributes towards professional accreditation with the Institute of Hospitality.

What you study

Below is an indication of the modules you may study. These will be supplemented by choices from a course-specific option pool.

Year 1

  • Introduction to International Hospitality, Tourism and Events
  • Marketing 1
  • Intercultural and Organisational Management
  • The Business of Festivals & Events
  • Consumer Behaviour
  • One option 

Year 2

  • Festival & Event Design and Delivery
  • Sports Event Tourism
  • Event Management
  • Market Research and Communications
  • Facilities Planning for Hospitality, Tourism and Events
  • One option

Year 3

  • Planning and Public Policy for Festival & Events
  • International Marketing
  • The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
  • Live Project and one option, or Work-Based Learning (24-week work placement)

Year 4

  • Marketing Management in Practice
  • International Festival & Events Environments
  • Dissertation
  • Two options 

Work placement

An optional 24-week work placement is available in trimester two of your third year.

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

This course offers excellent preparation for careers to management level in public, private and charity sectors, such as:

  • marketing management
  • international festival and event management
  • festival and event marketing
  • festival and event development


Minimum year 1

SQA Higher

BBBB

National 5 grade C in Maths and English.


Adjusted Offer Entry Requirement

BBCC

National 5 grade C in Maths and English.

You may be given an adjusted offer of entry if you meet specific widening participation criteria as outlined in our contextual admissions policy. Click here for further information about our entry requirements and admissions policies.

A Level

BCC

GCSE grade C/4 in Maths and English.

Irish Leaving Certificate

Pre-2017 Grading System:

B1, B1, B3, B3 at Higher Level and grade C2 in Ordinary Level Maths and English.

New Grading System:

H2, H2, H3, H3 at Higher Level and grade O4 in Ordinary Level Maths and English.

BTEC (QCF) Extended Diploma Level 3

Minimum grades DMM (Distinction, Merit, Merit) in a related subject. 

GCSE grade C/4 in Maths and English.

International Baccalaureate Diploma

Award of Diploma with 28 points overall with three HL subjects at grades 6, 5, 4.

Grade 4 in SL Maths and English.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.  

Grade 6 in Maths and English.

Minimum year 2

HNC

Pass HNC Events or Events Management with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher

BBC

A Level

BBB

Minimum year 3

HND

Pass HND Events or Events Management with grades B at SCQF Level 8 in the graded unit.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We're committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2017/18 2018/19
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland £9,000 £9,250
Overseas £11,950 £12,350