BA (Hons) International Festival & Event Management With Marketing

Undergraduate, Full-time

International Festival & Event Management With Marketing BA (Hons)



Many of our Visiting Professors are Directors of Edinburgh’s major festivals and events

Overview

Home to spectacular festivals and major events such as the International Festival, Fringe and Edinburgh’s Hogmanay, Edinburgh attracts travellers and tourists from around the world all year round, making it a great place to study international Festival & Event Management with Marketing.

You'll learn how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities. You'll also gain the essential skills required to establish a career in marketing management.

With options of a 24-week work placement and study abroad, this course offers excellent preparation for your career in festival and events management.

Please note this course is only available as advanced entry Year 2 or Year 3, depending on your experience and qualifications.

Image of Edinburgh Military Tattoo with marching band in front of Edinburgh Castle

Mode of Study:

Full-time

Duration:

4 years

UCAS code:

NN85

Placement:

Yes

Study Abroad:

Yes


About you
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Course details

Similar to our BA (Hons) International Festival & Event Management, this route allows you to specialise in Marketing Management.

The course combines a sound knowledge of the dynamic field of international festival and event management with marketing, to add value to your career prospects.

The festival and events industry needs managers with a good knowledge of marketing theory and practice, so choosing this specialist route can give you a major advantage in a competitive employment market.

You'll benefit from studying in the heart of a city rich in culture and creative industries. Events, tourism and hospitality businesses flourish here so you'll have plenty of opportunities to gain industry experience and make contacts via an optional work placement or live project, as well as part-time work.

You'll also have the opportunity to study abroad through our international exchange links and you may study a European language, which will prepare you for working in an international environment.

You'll develop practical event management skills as well as a broad range of management techniques that can be applied to other industries. You'll gain transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.

We offer tuition that is supported by highly experienced teaching staff and strong industry links.

This course contributes towards professional accreditation with the Institute of Hospitality.

This course has a number of compulsory and optional modules that feature throughout the duration of the course. Some of the optional modules include: Music Event Management and The Study of Food, Wine & Gastronomy.

Lead Academics

David Jarman came to Edinburgh to study his undergraduate degree, a period during which he combined study with summers spent working at the Edinburgh festivals. Through the early years of the century David built up his festival experience, completed an MSc, and travelled. This provided a great platform on which to develop his academic teaching and research career with Edinburgh Napier, from 2007 on.

Gary Kerr is a Lecturer in Festival and Event Management in the Business School at Edinburgh Napier University, where he lectures students on International Festival & Event Management degree programmes. Gary has a PhD in Biological Sciences from the University of Warwick and is completing his second PhD at the University of Salford on the social, political and cultural dimensions of science festivals in the UK. As part of his research, he has interviewed over 30 UK science festival directors. He has worked in numerous roles with various festivals including Staff Manager, Event Manager, Venue Manager, Production Coordinator, Creative Producer, and Creative Director. He was Stage Manager for the Olympics & Paralympics Homecoming Parade (2016).

Internationally, Gary has held the role of Quality Controller of the Innovator Festival (UAE) and Local Content Manager and Producer of the world-leading Abu Dhabi Science Festival. In these roles Gary consistently provided his clients with ongoing feedback on the quality of the festival's content and ensured consistency in the delivery of a high quality festival. Gary teaches at up to 20 universities across the UAE each year and is a Visiting Professorial Teaching Felow at The University of Warwick

Dr Jane Ali-Knight is a Professor in Festival and Event Management and a Visiting Research Professor at Curtin University, Perth. She is currently leading and developing the festival and event subject group as well as lecturing at Universities internationally and facilitating training and development in the field. Her core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. She is currently a board member of BAFA (British Arts and Festivals Association), Without Walls, Vice Chair of Women in Tourism and is a Fellow of the HEA and Royal Society of the Arts.

Dr Martin Robertson's career in academia followed his professional development and managerial experiences within the areas of conference organisation, tourism, travel and economic development (private and public sector). He has maintained his contact with the industry environment through Business Events and Conference Management and through Art Festival logistics and also through event resilience and leadership research. This drives his continued desire for a learning, and teaching experience - alongside subject related research, that is professionally and socially useful. 

Martin’s concern for teaching and learning application and excellence has been successfully applied in his roles over the last 20 years as an academic. Most of those years have been spent in leading roles for degree programmes, both as a faculty wide Director (3 years) and for 15 years as Programme leader (PL). Currently he is PL for MSc Business Event Management.

Dr Louise Todd is a Lecturer and Programme Leader for the MSc International Festival and Event Management. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.

Louise has experience in designing and delivering research dissemination and public engagement events and activities on a national and international basis. In August 2017, she was invited to present key aspects of her research into the Edinburgh Festival Fringe and its stakeholders as a public performance during the Fringe. She has also been involved in the design and development of Knowledge Exchange and CPD activities, including an externally funded Executive Programme she co-delivered in Singapore to members of the Tourism industry. The content of this was informed by her co-authored published research. 


  • calendar How you’ll be taught Lectures, workshops, seminars, work based learning placements, conversational Language sessions. Online resources include lecture slides, reading suggestions, podcasts, wikis, videos and more.
  • note and pen Assessments Essays, reports, presentations, projects, portfolios, exams, multiple choice tests, practical events, industry/client pitches, wikis, group assessments, and more.
  • briefcase Work placement

    You're in the right place if you want real life, hands-on experience. Our strong links to industry allow us to offer an optional 24 week work placement available across all three of the subject areas: hospitality, tourism and festival & events.

  • study abroad Study abroad You'll have the opportunity to study abroad, with options in Europe, North America and Australia.

Popular modules

Year 1

  • Introduction to International Hospitality, Tourism and Events
  • Intercultural & Organisational Management
  • The Business of Festivals & Events
  • Accounting for Business
  • Introduction to Marketing
  • 1 Option

Year 2

  • Festival & Event Design and Delivery
  • Sports Event Tourism
  • Event Management
  • Market Research and Communications
  • Facilities Planning for Hospitality, Tourism and Events
  • 1 Option

Year 3

  • Planning and Public Policy for Festival & Events
  • International Marketing
  • The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
  • Live Project and one option, or Work-Based Learning (24-week work placement)

Year 4

  • Marketing Management in Practice
  • International Festival & Event Environments Dissertation

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 2

HNC

Pass HNC Events or Events Management with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher

BBC

A Level

BBB

Minimum year 3

HND

Pass HND Events or Events Management with grades B at SCQF Level 8 in the graded unit.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.


International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2019/20 2020/21
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland (RUK) £9,250 £9,250
Overseas £12,845 £13,360
RUK Students starting in 2018/19 will be invoiced the 2018/19 fee for 3 years of their 4 years of study. Students starting in 2019/20 will be invoiced the 2019/20 fee for 3 years of their 4 years of study.
Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees
Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.


Frequently Asked Questions about Fees
Information of Bursaries and Scholarships

Careers

Photo of Edinburgh Christmas Markets in Princes Street Gardens at night.

Recent graduates have taken up a wide variety of employment and study opportunities, reflecting the breadth of the festival and event industries.

  • International sporting events, such as London 2012, Glasgow 2014, Baku European Games
  • Conference and events management for city centre hotels
  • Exhibition management for diverse clients across multiple destinations and venues
  • Work with cultural and artistic festivals, both within teams and independently
  • Further study in business related subjects
Photo of student with name badge at sales industry event