Similar to our BA (Hons) International Festival & Event Management, this route allows you to specialise in Marketing Management.
The course combines a sound knowledge of the dynamic field of international festival and event management with marketing, to add value to your career prospects.
The festival and events industry needs managers with a good knowledge of marketing theory and practice, so choosing this specialist route can give you a major advantage in a competitive employment market.
You'll benefit from studying in the heart of a city rich in culture and creative industries. Events, tourism and hospitality businesses flourish here so you'll have plenty of opportunities to gain industry experience and make contacts via an optional work placement or live project, as well as part-time work.
You'll also have the opportunity to study abroad through our international exchange links and you may study a European language, which will prepare you for working in an international environment.
You'll develop practical event management skills as well as a broad range of management techniques that can be applied to other industries. You'll gain transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.
We offer tuition that is supported by highly experienced teaching staff and strong industry links.
This course contributes towards professional accreditation with the Institute of Hospitality.
This course has a number of compulsory and optional modules that feature throughout the duration of the course. Some of the optional modules include: Music Event Management and The Study of Food, Wine & Gastronomy.