We are committed to enhancing student employability and creating a world class student experience.
cutting-edge marketing knowledge,
application-oriented research, and
strong links to marketing practice
we are committed to enhancing student employability and creating a world class student experience.
With our modern and dynamic curriculum, we provide you with the skills you need to reach your career goals – whether it be on a practice or research related pathway.
With strong ties to industry, we ensure that our programmes and modules are kept up to date, delivering material that reflect emerging trends. You will benefit from the professional engagement within our programmes – through guest lectures, workshops, live projects, and work placements, as well as gain entrance into our Student Marketing Society.
Our exciting and wide-ranging research projects help to tackle relevant and pressing worldly questions. By working towards impactful solutions benefitting organisations and society at large, we embrace collaborations with scholars and practitioners alike, and we welcome you to join us. Please look our profiles to find out more about current projects underway.
Our research themes include:
Society and Well-Being
Our research in this area focuses on ethical marketing, social marketing, food marketing, gender studies, generational marketing, political marketing, critical marketing and fashion marketing.
Dr Alessandro Feri
Dr Ashleigh Logan-McFarlane
Dr Clidna Soraghan
Dr Elaine Thomson
Dr Kathryn Rezai
Dr Paul Naughton
Innovation, Digital and Technology
Our research in this area focuses on digital marketing, social media marketing, online engagement, technology acceptance, organisational creativity and innovation diffusion.
Dr Agata Krowinska
Dr Andrew Kincaid
Dr Christine Band
Dr Jacqueline Hadland
Dr Kyle Andrews
Dr Lu Fan
Dr Simone Kurtzke
Our research in this area focuses on corporate social responsibility, sustainable marketing, sustainable branding, relationship marketing and international marketing.
Professor Christof Backhaus
Dr Collins Osei
Dr Jamie Thompson
Dr Mavis Gutu
Dr Nathalia Tjandra
Professor Anna Watson