At Edinburgh Napier Business School we are passionate about Marketing.

We are committed to enhancing student employability and creating a world class student experience.

Building on:

  • cutting-edge marketing knowledge,
  • application-oriented research, and
  • strong links to marketing practice 

we are committed to enhancing student employability and creating a world class student experience.  

With our modern and dynamic curriculum, we provide you with the skills you need to reach your career goals – whether it be on a practice or research related pathway.     

With strong ties to industry, we ensure that our programmes and modules are kept up to date, delivering material that reflect emerging trends. You will benefit from the professional engagement within our programmes – through guest lectures, workshops, live projects, and work placements, as well as gain entrance into our Student Marketing Society.  

Our research

Our exciting and wide-ranging research projects help to tackle relevant and pressing worldly questions. By working towards impactful solutions benefitting organisations and society at large, we embrace collaborations with scholars and practitioners alike, and we welcome you to join us. Please look our profiles to find out more about current projects underway.

Our research themes include: 

Society and Well-Being

Our research in this area focuses on ethical marketing, social marketing, food marketing, gender studies, generational marketing, political marketing, critical marketing and fashion marketing. 

Dr Alessandro Feri

Dr Ashleigh Logan-McFarlane

Dr Clidna Soraghan

Dr Elaine Thomson

Dr Kathryn Rezai

Dr Noor Sabaruddin-Smith

Dr Paul Naughton

Innovation, Digital and Technology

Our research in this area focuses on digital marketing, social media marketing, online engagement, technology acceptance, organisational creativity and innovation diffusion.

Dr Agata Krowinska

Dr Andrew Kincaid

Dr Christine Band

Dr Simone Kurtzke

Dr Vandana Pareek

Sustainability

Our research in this area focuses on corporate social responsibility, sustainable marketing, sustainable branding, relationship marketing and international marketing.

Professor Christof Backhaus

Dr Collins Osei

Dr Jamie Thompson

Dr Lucy Lu

Dr Mavis Gutu

Dr Nathalia Tjandra

Dr Noor Sabaruddin-Smith